As your publicity writer, it’s my job to define your message, target your audience, then reach out to potential customers and networkers who can take your message further. Armed with traditional publicity strategies and social media tools such as a blog, Facebook fan page and Twitter account, you can reach the right audience looking for exactly what you have to offer. The Internet also facilitates the identification of businesses, organizations and social networks focused specifically on your industry. Together, we can bring your message home through a customized strategy of connecting your news directly to your target audience.